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Our Commitment to Privacy

The privacy of our clients is important to us. To better protect their privacy we provide this notice explaining our online information practices and the choices clients can make about the way their information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

 

The Information We Collect

This notice applies to all information collected or submitted on the Member Access Processing website. On some pages, clients can order products, make requests, and register to receive materials. The types of personal information normally collected at these pages include:

  • Name

  • Organization

  • Position

  • Address

  •  Email address

  • Phone number

  • Credit/Debit Card Information

 

We may collect the following categories of information for the purposes explained below.

Advertiser website activity: This is data about your browsing activity on the Advertiser’s website. For example, which pages you visited and when, and what items you placed into your online shopping cart.

Device and browser information: This is technical information about the device or browser you use to access the Advertiser’s website. For example, your device’s IP address, cookie string data and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID.

Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.

Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.

Email and Postal Addresses from Advertisers: Some Advertisers choose to share actual email addresses and postal addresses about their customers with us, so that (with the help of Advertising Partners) we can help the Advertiser serve targeted ads to customers. Also, we may assist an Advertiser with sending emails to customers (for instance, if the Advertiser is using our SendRoll service). We use the Advertiser’s supplied e-mail and postal addresses for the purpose of assisting that particular Advertiser.

Hashed email addresses: If an Advertiser allows, we may collect hashed versions of the emails that are entered on that Advertiser’s site. These hashed emails are used as an additional identifier to help us better target ads for Advertisers, including across multiple devices or browsers.

We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.

 

The Way We Use Information

We use the information clients provide about themselves when registering or placing an order only to complete that registration form or order. We do not share this information with outside parties except to the extent necessary to complete that transaction.

  • We use the information clients provide to market other products and services to them. Clients may choose to opt out of such notifications if they choose.

  • We use the information clients provide about someone else for the same reasons. We do not share this information with outside parties except to the extent necessary to complete that transaction.

  • We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

  • We use non-identifying and aggregate information to better design our website.

  • Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

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Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

 

Our Commitment to Children’s Privacy:

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

 

Cookies and related technologies

The MAP platform uses cookies, tracking pixels and related technologies to provide our services for Advertisers. Cookies are small data files that are served by our platform and stored on your device. They enable us to identify your device when you move between different websites and applications, so that we can serve targeted advertising to you.

 

Your choices and opting-out

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

  • You can opt out of receiving targeted ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve or by clicking here. Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt out on each browser or device. If you opt-out we may collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you.

  • We support the Network Advertising Initiative (NAI) and adhere to the NAI Codes of Conduct. You may use the NAI opt out tool here, which will allow you to opt out of seeing targeted ads from us and from other NAI approved member companies.

  • We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.

  • We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website here.

  • We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via their Your Online Choices website.

  • Please note that when using the ad industry opt-out tools described above:

    • If you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won’t be used by us for the purpose of targeting ads to you.

    • If you use multiple browsers or devices you may need to execute this opt out on each browser or device.

    • Other ad companies’ opt-outs may function differently than our opt-out.

  • To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:

    • iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting

    • For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”

Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.

Some internet browsers allow users to send a “Do Not Track” signal to websites they visit. We do not respond to this signal.

 

How You Can Access or Correct Your Information

Clients can access all their personally identifiable information that we collect online and maintain by contacting us with their request. We use this procedure to better safeguard their information.

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Clients can correct factual errors in their personally identifiable information by sending us a request that credibly shows error. To protect privacy and security, we will also take reasonable steps to verify clients’ identity before granting access or making corrections.

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